PI: Jo Anderson (Faunalytics)

Date Awarded: 2020

Summary:

Results Summary: In the U.S., products that cause most animal suffering are eggs and chicken, while most lives taken are due to fish consumption. The top products in these categories are scrambled eggs and omelets, fish filets, and chicken shreds, grounds, breasts, and fillets. These products are important to target with high-quality plant-based alternatives.

Objective: In recent years we have seen a rapid increase in the availability of plant-based alternatives to meat, egg, and dairy products. People may choose to switch to these products for a variety of reasons, including health, environment, and animal suffering. This study, conducted by Faunalytics provides information on how much animal suffering and how many animal lives are behind main animal-based products consumed in the U.S. If your goal is to reduce animal suffering, either as an entrepreneur or as an advocate or even just in your personal choices, this research gives you a ranking of products that are the most important to remove from the food system or replace with plant-based alternatives.

Further Information: View the full report here.