Galina Hale is a Professor of Economics at UC Santa Cruz and cofounder and Director of Research at Food System Innovations. She is also a Research Associate at NBER , Research Fellow at CEPR , IFM Program director at CEBRA , a Co-director at CAFIN, board member at ACE, and an Agricultural Committee member at Brooks Institute.

Jacob Peacock is a Research Manager at Rethink Priorities running the farmed animal advocacy research team. Previously, he served as Director of The Humane League Labs, an independent animal advocacy research group, operating within The Humane League. His work has examined informational interventions to reduce meat consumption, like documentaries and classroom education; plant-based meats and other analogues; methods for measuring changes in animal product consumption; and the impact of cage-free campaigns, among other topics. He earned a B.Sc. in Computational and Integrative Biology, summa cum laude, from Rutgers University.

Joshua Tasoff is an Associate Professor of Economics at Claremont Graduate University. He conducts research in behavioral economics, experimental economics, and animal-welfare economics. He is on the Research Board of Greener by Default. He has a Ph.D. from UC Berkeley and a S.B. from MIT.